基于易班用户黏性提升方法探索——以肇庆学院为例

Exploration of User Stickiness Improvement Method Based on E-Ban——Take Zhaoqing University as an example

易班是一个集高校思想教育、教学服务、生活娱乐于一体的综合性互动社区,为当代大学生提供了线上交流的平台。它不仅仅是校园网络文化的丰富源泉,更是响应国务院号召的“主动占领网络思想政治教育新阵地”的重要实践。尽管易班在高校思想政治教育领域获得了广泛认可,却面临着用户认证率高但使用率低的难题。以肇庆学院为例,深入探讨了易班平台的现状和挑战,寻找提升用户黏性的有效途径,推动易班成为学校师生网络文化舆论的主要阵地。

E-Ban is a comprehensive interactive community integrating ideological education,teaching services,life and entertainment in colleges and universities,providing a platform for contemporary college students to communicate online.It is not only a rich source of campus network culture,but also an important practice in response to the call of the State Council to"take the initiative to occupy a new position of network ideological and political education".Although e-Ban has been widely recognized in the field of ideological and political education in colleges and universities,it faces the problem of high user authentication rate but low usage rate.Taking Zhaoqing University as an example,this paper deeply discusses the current situation and challenges of the e-Ban platform,finds an effective way to improve user stickiness,and promotes e-Ban to become the main position of online cultural public opinion of teachers and students in the school.