成渝地区双城经济圈无偿献血志愿服务运营模式分析与改进

Management Service towards Voluntary Non-remunerated Blood Donors in Chengdu-Chongqing Economic Circle

目的调研分析成渝地区双城经济圈无偿献血志愿服务队伍的建设及运营模式,提出改进策略,为优化献血志愿服务管理策略提供科学依据。方法研究选取了2024年1月—6月期间,重庆和成都各500名共1000名志愿者作为研究对象,采用问卷调查法收集数据。问卷内容包括基本信息和评分量表两部分,后者采用李克特量表对行为方式、主观意识、服务动机、生活幸福感及持续服务意向进行评分。数据通过SPSS 26.0进行统计分析,包括描述性统计、因子分析、线性回归分析以及模型拟合度评估。结果研究发现,年轻(如18~25岁)、高学历(如本科及以上)和高收入(如月收入8001元以上)群体在服务动机(得分分别为3.38,3.40,3.47,P<0.05)和生活幸福感(得分分别为3.53,3.57,3.63,P<0.05)上得分显著较高;成都志愿者在主观意识(得分3.59,P<0.01)、服务动机(得分3.35,P<0.01)和持续服务意向(得分3.57,P<0.05)上显著高于重庆志愿者(得分分别为3.51,3.28,3.39);线性回归分析显示,生活幸福感(偏回归系数=0.214,P<0.001)、服务动机(偏回归系数=0.200,P<0.001)、主观意识(偏回归系数=0.117,P=0.013)和行为方式(偏回归系数=0.130,P=0.019)对持续服务意向有显著正向影响;模型拟合度评估表明,模型的拟合度良好,卡方自由度比(χ^(2)/df)=1.844,GFI=0.933,RMSEA=0.006,CFI=0.919,NFI=0.958,NNFI=0.942,均满足拟合优度标准。结论本研究揭示了影响无偿献血志愿者行为及态度的关键因素,并发现成都和重庆地区在志愿服务方面的差异。建议通过增强社会责任感、优化招募与培训策略、提升服务动机和主观意识、关注生活幸福感、建立激励机制及加强区域合作等措施,促进成渝地区双城经济圈内无偿献血志愿服务队伍的高质量发展。

Objective To investigate the construction and management mode of volunteer donor team in Chengdu-Chongqing Economic Circle,and propose improvement strategies to provide data for optimizing donor service management.Methods A total of 1000 volunteers,500 from Chongqing and 500 from Chengdu,were enrolled from January to June 2024.Data were collected using a questionnaire survey.The questionnaire included two parts:basic information and a rating scale.The latter used a Likert scale to score behavior patterns,subjective awareness,service motivation,life happiness,and intention for continued service.Data analysis were performed using SPSS version 26.0,including descriptive statistics,factor analysis,linear regression analysis,and model fit assessment.Results The result showed that the young(aged 18~25),with high education(such as bachelor's degree or above)and high-income(monthly incomes of 8001 yuan or more)groups had significantly higher scores in the service motivation(scores 3.38,3.40,and 3.47,P<0.05,respectively)and life happiness(3.53,3.57,and 3.63,P<0.05,respectively).Chengdu volunteers were significantly higher than Chongqing volunteers in terms of subjective awareness(3.59,P<0.01),service motivation(3.35,P<0.01)and intention for continued service(3.57,P<0.05)(3.51,3.28,3.39,respectively).The linear regression analysis showed that life happiness(partial regression coefficient=0.214,P<0.001),service motivation(0.200,P<0.001),subjective awareness(0.117,P=0.013),and behavior patterns(0.130,P=0.019)had a significant positive influence on the intention for continued service.The model fit assessment showed that the model had good fit,fit indices:chi-square ratio by degrees of freedom(χ^(2)/df)=1.844,goodness-of-fit index(GFI)=0.933,root mean square error of approximation(RMSEA)=0.006,comparative fit index(CFI)=0.919,normed fit index(NFI)=0.958,and non-normed fit index(NNFI)=0.942.All of them meet the goodness of fit criteria.Conclusion The study revealed the key factors affecting the behavior and attitude of volunteers,and found differences in volunteer service between Chengdu and Chongqing.It is suggested that measures such as enhancing social responsibility,optimizing recruitment and training strategies,enhancing service motivation and subjective awareness,focusing on life happiness,establishing incentive mechanism and strengthening regional cooperation,should be taken to promote the high-quality development of volunteer service in Chengdu-Chongqing Economic Circle.