精准招募高校献血者工作的现状分析及对策探讨

Current Situation Analysis and Strategic Exploration for Effective and Precise Recruitment of Blood Donors among University Students

目的探讨精准招募高校献血者工作的现状分析及对策,更加精准招募和保留献血者。方法建立精准招募信息平台,研究献血者对不同招募信息的反应及不同招募方式的效果;通过分析献血者专业(职业)及喜好,是否愿意参加应急献血队伍等特征信息,获得献血者对现场和后续服务的需求。结果将传统电话招募与精准电话招募献血者有意愿献血人数比较,传统电话招募与精准电话招募献血者献血人数比较,P<0.01,均具有统计学意义。在此基础上,围绕2023年参加热血青春板友会的590位高校学生定期开展活动,最终有70%的学生超越2022年参加成分献血次数。结论针对高校学生通过精准招募开展定向献血项目,能有效提高招募的成效,保留更多的献血团体及个人,为患者募集更充足的血液,保障临床患者用血。

Objective To explore the current situation and countermeasures of precise recruitment of blood donors in universities,aiming to recruit and retain blood donors with greater accuracy.Methods We established an accurate recruitment information platform,and investigated the reactions of blood donors to different recruitment messages as well as the effects of different recruitment methods.By analyzing the professional backgrounds,preferences,willingness to participate in emergency blood donation teams and other characteristic information of blodd donors,we aimed to identify their needs for on-site and follow-up services.Results Comparing the number of blood donors willing to donate between traditional telephone recruitment and precision telephone recruitment showed statistical significance(P<0.01).Based on theses findings,regular activities were held around 590 college students who participated in the Hot Blood Youth Board Friends Association in 2023,and ultimately 70%of students exceeded their 2022 participation frequency in component blood donation.Conclusion Targeted blood donation programs specifically designed for college students through precise recruitment strategies can effectively enhance recruitment efficiency,retain more blood donation groups and individuals,secure a sufficient blood supply for patients,and ensure the availability of blood for clinical use.