数字时代非遗传承与创新:挑战、机遇与策略

Inheritance and Innovation of Intangible Cultural Heritage in the Digital Age:Challenges,Opportunities,and Strategies

非遗文化是一个民族代代相传的文化精髓,对非物质文化遗产的传承有利于民族历史的延续和民族文化认同。随着时代社会变革和数字化科技革新的发展,非物质文化遗产的传承面临着较大的挑战和发展机遇。其中挑战包括社会价值观念的转变、传承后续乏人、信息传播不足、法律保护不完善等。而发展机遇则是政府扶持政策的推出和引领、数字科技及新媒体传播技术等。非物质文化遗产依托数字化传承和创新发展表现为将自身优势与人工智能、3D技术、虚拟现实(VR)等数字化技术实践相结合,开展多元数字媒体渠道推广,实现创新发展。

Intangible cultural heritage(ICH)represents the cultural essence passed down from generation to generation within a nation,and its inheritance is crucial for the continuity of national history and cultural identity.Amidst social transformations and advancements in digital technology,the inheritance of ICH faces significant challenges and developmental opportunities.Challenges include shifts in social values,a lack of successors,inadequate information dissemination,and imperfect legal protection.Meanwhile,opportunities arise from government support policies,digital technologies,and new media communication technologies.The digital inheritance and innovative development of ICH involve integrating its inherent strengths with digital technologies such as artificial intelligence,3D technology,and virtual reality(VR),leveraging diverse digital media channels for promotion,and achieving innovative development.