基于网络文本数据的城市公园形象感知研究——以闽江公园为例

Study on Image Perception of City Parks based on Web Text Data--A Case Study of Minjiang Park

将网络评论文本作为数据源,运用文本分析法对闽江公园游客形象感知进行探究,得到高频词汇表、语义分析图,在此基础上进行情感形象分析,并结合IPA模型将闽江公园形象感知要素分为3个一级编码和12个二级编码进一步分析闽江公园现状的优势与问题。研究结果表明,游客对闽江公园的形象感知总体满意,游览积极情绪(60.66%)占比最高,IPA模型中一、二象限元素最多。游客更在意公园的自然景观、情感体验和植物资源建设。闽江公园在情感体验、生态环境和游览成本上游客感知满意度最高,表现性分值较低的人文风光、植物资源的建设需加强完善。

The study takes the text of online comments as the data source and uses text analysis to explore the image perception of tourists in Minjiang Park,obtaining high-frequency vocabulary lists,semantic analysis maps,and conduct emotional image analysis on this basis,and combining with the IPA model to divide the elements of the image perception of Minjiang Park into three first-level codes and twelve second-level codes to further analyze the strengths and problems of the current situation of Minjiang Park.The results of the study show that tourists are generally satisfied with the image perception of Minjiang Park,with the highest proportion of positive emotions(60.66%)of the tour,and the most number of quadrant I and II elements in the IPA model.Visitors care more about the park’s natural landscape,emotional experience and plant resource construction.Minjiang Park has the highest visitor perceived satisfaction in emotional experience,ecological environment and excursion cost,and the construction of humanistic scenery and plant resources,which have lower expressive scores,need to be strengthened and improved.