高校网络舆情协同治理机理与模型分析

Collaborative Governance Mechanism and Model Analysis of Network Public Opinion in University

在回顾移动互联网背景下高校舆情变革态势和治理模式的基础上,探讨高校舆论“媒介”“言论”“情绪”场景的嬗变模式对高校话语权的影响机制,论述高校网络舆情风险感知对高校意识形态、思想政治工作的重要作用。从高校舆情治理的主、客体,高校个体与机构角色扮演等方面描述高校舆情传播和治理机理。将高校舆情治理解构为“舆情前治理”“舆情过程治理”“舆情后治理”三元协同治理模型:详述了舆情“事故症候”预警、情绪消解,高校舆情常规治理、应急治理和数字治理的基本概念和应用模式,高校舆情评价反馈与校园文化认同形塑机制,并将高校舆情“全生命周期”治理概括为“预警−治理−评价(反馈)−改进”的治理闭环,以加强高校网络舆情预警、治理体系建设和舆论引导教育,进一步提升高校治理体系变革,推动高等教育高质量发展。

This paper reviews the trigger mechanism and governance model of public opinion in universities under the background of mobile Internet,and explores the impact of“emotional scenes”,“media scenes”and“speech scenes”changes in university public opinion,discusses the importance of risk perception of network public opinion in universities concerning ideological and political work.The mechanism of public opinion dissemination and governance in universities are described in three aspects:the motivation and method of student subject network expression,and the relationship between official media and students.The public opinion governance in colleges and universities is constructed as a threedimensional collaborative governance model of“pre-public opinion governance”,“public opinion process governance”and“public opinion post governance”,which details the early warning of public opinion“accident symptoms”,emotional resolution,the basic concepts and application models of public opinion regular governance,emergency management and digital governance,and the mechanism of public opinion evaluation feedback in colleges and universities and the shaping mechanism of campus cultural identity.The“full life cycle”governance of public opinion in colleges and universities is summarized as a closedloop governance of“early warning-governance-evaluation(feedback)-improvement”,strengthening college network public opinion early warning,governance system construction and public opinion guidance education,further enhancing the reform of college governance system,and promoting highquality development of higher education.