数字经济时代文化产业创新融合发展的模式分析

Model Analysis of Innovative and Integrated Development of Cultural Industry in the Digital Economy Era

数字经济的蓬勃兴起与创新发展,不断催生新产业、新业态、新模式,数字经济时代文化产业发展愈发呈现出“文化+”融合发展新特征、新趋势、新方向。本文围绕“文化+数据”“文化+市场”“文化+组织”“文化+人才”的融合发展时代趋势,分析了以数据为内驱力、以柔性化为特征、以平台模式为主导、以尊重创造为基础的“文化+”融合发展模式,拓展文化产业发展新空间,为数字经济时代文化产业高质量发展提供必要的认识基础。

The flourishing and innovative development of the digital economy has continuously promoted new industries,new formats,and new models,and the development of the cultural industry in the digital economy era is increasingly showing new characteristics,new trends,and new directions for the integrated development of“culture+”.Focusing on the era's trend of integrated development of“culture+data”,“culture+market”,“culture+organization”and“culture+talent”,this paper analyzes the“culture+”integrated development model with data as the drive,flexibility as the feature,platform model as the leading and respect for creation as the foundation.This model expands new horizons for the development of the cultural industry and provides necessary foundation of understanding for the high-quality development of the cultural industry in the digital economy era.