指标体系构建:文学艺术馆展览传播效果的综合评估

Index System Construction:Comprehensive Evaluation of Exhibition Communication Effect in Literary and Art Museums

文学艺术馆展览的传播成效究竟怎么样,需要一个可量化的指标体系来衡量和评价,这是文艺素质教育发展到一定程度必然要解决的问题。虽然部分专家对其展览效果评估做出了一定的尝试和探索,但国内尚无一套科学、客观的评价标准对文学艺术馆展览的传播效果进行评估。本研究基于K市文学艺术馆的案例研究,并结合我国文学艺术馆事业的发展目标提出构建评估指标体系的主要目的,以“资料考察—理论分析—符号构建”为设计路线形成一个符合我国国情的、有建设性的文学艺术馆展览传播效果评估指标体系。

It is essential to establish a quantifiable index system to measure and evaluate the communication effectiveness of exhibitions in literary and art museums,which is an inevitable issue as the development of literary and artistic education progresses.Although some experts have made attempts and explorations in evaluating the exhibition effects,there is currently no scientific and objective evaluation standard in China for assessing the communication effectiveness of exhibitions in literary and art museums.Based on a case study of the literary and art museum in City K and in alignment with the development goals of literary and art museums in our country,this research aims to propose a constructive evaluation index system for assessing the communication effect of exhibitions in literary and art museums,using a design approach of“data investigation—theoretical analysis—symbol construction”to create a system that is in line with the national conditions and is constructive.