“新中式”:概念、特质与发展进路

“New Chinese Style”:Concept,Cultural Characteristics and Development Path

大航海时代之后,东西方文化交流日益深入,逐渐形成了“中”与“西”分立的格局。随着国人物质生活的丰富以及文化意识的觉醒,文化形势发生变化,从改革开放初期“西式”大行其道,到如今“新中式”掀起新的美学潮流,东方美学正在逐步取代西式审美,成为当下中国新的潮流风向标,并呈现向世界拓展的趋势。“新中式”展现出生活化、个性化、多元化等文化特质,满足了当代青少年群体自我个性化表达与身份认同的需求。而“新中式”热潮现象的背后,正是Z世代民族自信与文化自信的具体表现。在“新中式”潮流全面到来之际,需要国家政策、网络媒体、企业市场的共同发力,形成市场良性竞争局面,以新质生产力引领“新中式”发展,推动“新中式”研究转化与传播,将中国特色、中国气派和中国风格的美学文化与世界多元文化结合,为世界提供全新的生活方式和审美体验。

After the Age of Discovery,the exchanges between Eastern and Western cultures led to the formation of a distinct dichotomy between the East and the West.With the enrichment of material life and the awakening of cultural consciousness among the Chinese people,the cultural landscape has evolved from the early period of the reform and opening up when Western styles predominated to the current surge of a new trend of aesthetics called“New Chinese Style”.Oriental aesthetics in China is gradually replacing Western aesthetics,becoming the new trendsetter with a tendency to expand globally.The“New Chinese Style”trend exhibits cultural characteristics such as practicality,individuality,and diversity,catering to the contemporary youth’s needs for personalized expression and identity recognition.The phenomenon of the“New Chinese Style”trend is a manifestation of the national confidence and the cultural self-assurance of Generation Z.With the arrival of the“New Chinese Style”trend in full swing,there is a need for concerted efforts from national policies,online media,and the enterprise market to create a competitive and healthy market environment.A novel aesthetic experience and lifestyle can be offered to the world by leading the development of the“New Chinese Style”trend with new quality productive forces,promoting the transformation and dissemination of“New Chinese Style”research,and integrating the aesthetic culture of Chinese characteristics,Chinese demeanor,and Chinese style with global multiculturalism.