数据驱动平台经济发展的逻辑机理和实践路径

Logical Mechanism and Practical Path of Data-Driven Platform Economic Development

平台经济是以数据驱动为核心模式的经济形态。数据要素与平台经济形成耦合性,在不同阶段呈现资源化、产品化、全域化的特征,推动平台成长、扩张和赋能。微观层面数据连接、数据匹配、数据联动提升平台企业价值交换效率、促进供工用工匹配、增进主体协作实现需求侧规模经济;宏观层面数据协同、数据复用和数据融合实现产业链优化、价值链提升、创新链拓展,推动平台生态价值共创促进供给侧高质量发展。平台数据要素供需不匹配、应用水平不足、要素流动不畅、权益保障不全等因素制约作用发挥,通过增强优质数据供给、促进数据复用融合、强化生态价值共创,充分释放平台经济的发展活力和数据要素增长潜力。

Platform economy is an economic form with data-driven as its core model.Data elements are coupled with the platform economy,showing the characteristics of resourceization,productization and globalization at different stages,which promotes the growth,expansion and empowerment of the platform.At the micro level,data connection,data matching,and data linkage can improve the efficiency of value exchange of platform enterprises,promote the matching of supply and employment,and enhance the cooperation of subjects,to achieve demand-side economies of scale.At the macro level,data collaboration,data reuse,and data fusion can achieve industrial chain optimization,value chain enhancement,and innovation chain expansion,promoting the co-creation of platform ecological value,to promote high-quality development on the supply side.Factors such as mismatch between supply and demand of data elements,insufficient application level,poor flow of elements,and incomplete protection of rights and interests constrain the effectiveness of the platform.By enhancing the supply of high-quality data,promoting data reuse and integration,and strengthening the co-creation of ecological values,the development vitality of the platform economy and the growth potential of data elements will be fully released.