公共图书馆数字阅读推广全生命周期模式研究——以广州图书馆数字阅读推广模式为例

Research on the Full Life Cycle Model of Public Library Digital Reading Promotion——A Case Study of Guangzhou Library’s Digital Reading Promotion Model

数字阅读推广是新时代公共图书馆践行文化数字化战略和开展全民阅读推广工作的重要构成。广州图书馆在探索数字阅读推广过程中,逐步建立起数字阅读推广全生命周期模式,涵盖策划、实施、推广、评价各个环节,涉及服务受众、推广渠道、活动类型、服务领域、服务主体、评价方式等重要要素。立足广州图书馆数字阅读推广实践,系统梳理数字阅读推广服务在读者需求、管理理念、技术定位、服务空间、服务主体等方面的特点和不足,并从技术、服务、资源、空间、渠道等要素提出公共图书馆数字阅读推广发展策略。

Digital reading promotion is an essential part of public libraries in the new era to practice the digital cultural strategy and promote reading among all citizens.In the process of exploring digital reading promotion,Guangzhou Library has gradually established a full life cycle model for digital reading promotion,covering planning,implementation,promotion,and evaluation phases,involving essential elements such as the target audience,promotion channels,types of activities,service fields,service entities and evaluation methods.Based on the practical experience of digital reading promotion at Guangzhou Library,the article systematically reviews the characteristics and shortcomings of digital reading promotion services in terms of reader needs,management philosophy,technology positioning,service space and service entities,and then proposes development strategies for public library digital reading promotion in terms of technology,services,resources,space and channels.