数字化文旅融合背景下导游词创作方法研究

On the Methods of Creating Tour Guide Speech Under the Background of Digital Culture and Tourism Integration

在数字化文旅融合背景下,各项数字技术均展现出取代导游功能的趋势。面对时代发展大势,本研究以“导游词创作能力”为研究对象,以河源市万绿湖风景区为案例,结合数字化文旅融合的时代特征,依据导游技能大赛评分规则和行业人才需求趋势,提出导游词创作技巧提升路径,创新设计“九宫格模型”和“编码拼图法”,将导游词结构细分为九个部分,并将写作素材进行编码分类,以期为导游词创作提供“框架化”范本,助力导游人才关键能力培养。

Under the background of digital culture and tourism integration,various digital technologies are showing a trend of replacing the function of tour guides.In the face of the development trend of the times,the study takes“the ability to create tour guide speech”as the research object,takes Wanlv Lake scenic area in Heyuan City as a case study,combines the characteristics of digital culture and tourism integration,and proposes a path to improve the skills of creating tour guide speech according to the scoring rules of tour guide skills competitions and industry talent demand trends.The article innovatively designs the“nine grid model”and“coding puzzle method”,divides the structure of tour guide speech into nine parts,and encodes and classifies the writing materials,in order to provide a“framed”template for creating tour guide speech and help cultivate key abilities of tour guide talents.