联动共创:情境差异下基于播客的跨平台知识交流研究

Collaborative Creation:Research on Cross-Platform Knowledge Communication Under Contextual Differences Based on Podcast

[研究目的]聚焦情境差异下基于播客的用户跨平台知识交流行为,对其行为规律和特征进行分析,揭示此过程所呈现的跨平台知识共创模式及效果,有助于完善网络平台知识共创机制,为平台及用户提供实践指导。[研究方法]以1 169档播客为研究对象,分别获取垂直类平台150 497条和综合类平台7 494条知识交流数据,并实现跨平台用户对齐,从跨平台用户特征、知识交流主题、情感倾向等方面开展跨平台知识交流前后的比较分析。[研究结论]垂直类播客平台与综合类平台基于跨平台用户实现联动,产生了行为复杂度和内容创新度不同的五类跨平台知识共创模式,提升了播客的知识价值和正向传播效应;跨平台知识共创效果与平台情境差异关联密切,亦存在用户类型差异的影响,其中高影响力生产者用户在跨平台过程中表现出更高的创新性、正向情感倾向性以及跨平台身份表征相似性。

[Research purpose]Focusing on users'cross-platform knowledge communication behaviors based on podcasts under contextual differences,analyze their behavioral patterns and characteristics,and reveal the cross-platform knowledge co-creation modes and effects presented in this process.It can help to improve the knowledge co-creation mechanism of online platforms and provide practical guidance for platforms and users.[Research method]Taking 1169 podcasts as the research object,obtain respectively 150497 knowledge communication data of vertical platforms and 7494 knowledge communication of comprehensive platforms,and realize cross-platform user alignment to carry out comparative analysis in terms of cross-platform user characteristics,topics and emotional tendencies of knowledge communication.[Research conclusion]The results indicate that vertical podcast platforms and comprehensive platforms link up based on cross-platform users,resulting in five types of cross-platform knowledge co-creation modes with different behavioral complexity and content innovation,which enhance the knowledge value and positive dissemination effect of podcasts;the effect of cross-platform knowledge co-creation is closely related to the differences in the platform context,and also affected by differences in the types of users,with high-influence producer users showing higher innovativeness,positive affective tendencies,and similarity of cross-platform identity representations in cross-platform processes.