传统纹样在现代文创产品中的创新应用

Innovative Application of Traditional Patterns in Modern Cultural and Creative Products

采用文献资料法与案例法,探究中国传统纹样的文化内涵和艺术价值,得出要实现传统纹样在现代文创产品中的创新应用,要结合文创产品特点,以传统纹样营造意境;充分发挥传统纹样的文化内涵与魅力,发挥现代文创产品的文化价值;结合现代设计工艺,使传统纹样的特点得以更好地展现;升华传统纹样的审美特点。在此过程中,需要注意,切忌盲目照搬传统纹样的元素,在设计过程中增强设计的时尚性,并注重维持传承与创新的平衡。

Using literature review and case study methods,this paper explores the application of traditional patterns in modern cultural and creative product design,and explores the cultural connotation and artistic value of traditional Chinese patterns,and puts forward the innovative application strategies of traditional patterns in modern cultural and creative products:combining traditional patterns with the characteristics of cultural and creative products to create artistic conception;fully leverage the cultural connotations and charm of traditional patterns,and unleashing the cultural value of modern cultural and creative products;combining modern design techniques to better showcase the characteristics of traditional patterns;sublimating the aesthetic characteristics of traditional patterns.In this process,it is important to avoid blindly copying traditional pattern elements,to enhance the fashion of the design process,and to pay attention to maintaining a balance between inheritance and innovation.