新媒体视域下高校弘扬中华优秀传统文化的路径探索

Exploring the Path of Promoting Excellent Traditional Chinese Culture in Universities from the Perspective of New Media

中华优秀传统文化是中华民族历经千年创造的宝贵财富,既包含丰富的物质文明,也承载着深厚的精神内涵。在社会主义文化建设过程中,传承和弘扬中华优秀传统文化,对于支撑我国社会主义制度建设、促进社会和人类的共同发展具有重要意义。为有效弘扬中华优秀传统文化,高校应积极借助新媒体技术,从打造官方新媒体传播平台、筑牢文化教育思想根基、创新中华优秀传统文化传播形式等方面进行实施,使大学生树立正确的“三观”,增强大学生的文化认同、文化自信,使他们成为能够担当民族复兴大任的时代英才。

The excellent traditional culture of China is a precious wealth created by the Chinese nation over thousands of years,which not only contains rich material civilization,but also carries profound spiritual connotations.In the process of modern socialist cultural construction,inheriting and promoting excellent traditional Chinese culture is of great significance for supporting the construction of China's socialist system and promoting the common development of society and humanity.In order to effectively promote excellent traditional Chinese culture,universities should actively utilize new media technology to implement measures such as building official new media communication platforms,consolidating cultural and educational ideological foundations,and innovating excellent traditional cultural communication forms.This will enable college students to establish correct"three outlooks",enhance their cultural identity and confidence,and make them capable of shouldering the great task of national rejuvenation.