网红打卡地的数字化实践与新空间形态生产

The Digital Practice of Internet-Famous Sites and the Production of New Spatial Forms

“淄博烧烤”“村超”“尔滨现象”“天水麻辣烫”“王婆说媒”“成都迪士尼”“伦敦金丝雀码头”等国内外现象级事件在网络的走红,塑造了线上线下相结合的网络技术新景观和社会空间新形态。网络技术和流量导向的新空间综合效应,使日常生活、时空结构、社会组织形式、展开关系、地方性及其认同等发生了明确变化。以往人们针对此类现象的学术研究还不够充分,在新媒体技术促进网络社会变革并高频率影响人们日常生活的背景下,极有必要展开进一步的讨论。据此,组织了一批知名专家和中青年学者,围绕网红打卡地的数字化实践与新空间形态生产问题进行学术剖析。从不同层面展现学者们的理解与反思,在学术上有利于人们增进对网红现象的深度理解,在实践中能对网络技术应用、空间秩序引导、地方营造及社会经济发展等提供借鉴和启发。

"Zibo Barbecue,""Village Premier League,""Erbin Phenomenon,""Tianshui Spicy Hot Pot,""Wang Po Matchmaking,""Chengdu Disney,""London's Canary Wharf,"and other phenomenal events at home and abroad have become popular on the Internet,shaping a new landscape of online and offline network technology and a new form of social space.The new comprehensive spatial effects of network technology and traffic orientation have led to clear changes in daily life,spatiotemporal structure,social organizational forms,relationships,placeness,and identity.However,academic research on this phenomenon has been insufficient.Against the backdrop of new media technology that promotes social change and frequently affects people's daily lives,further discussion is necessary.This study organized well-known experts and young scholars to conduct academic analysis of the digital practice of Internet-famous sites and the production of new spatial forms.Presenting scholars'understanding of and reflections on the phenomenal events of Internet-famous sites from different perspectives is conducive to enhancing deep understanding of new phenomena in academia.In practice,the presentation of this research can both be a reference and provide inspiration for network technology,spatialorder guidance,local construction,and socioeconomic development.