从《哈利波特与魔法石》电影弹幕看哔哩哔哩用户虚拟身份的建构

A Study on the Construction of Virtual Identities by Bilibili Users Through the Bullet-Screen Comments of Harry Potter and the Sorcerer’s Stone

从《哈利波特与魔法石》电影弹幕看,哔哩哔哩用户的虚拟身份主要有四种类型,每种身份都伴随着独特的话语实践。其中,创编者身份占比最大,其次是角色代入者身份,占比较少的是表态者身份和信息交流者身份。在创编者身份中,创造性解读画面是弹幕用户使用最频繁的话语实践;角色代入者身份主要通过个人幻想、学校用语和咒语来实现;表态者主要通过表达喜爱和少量异议来实现;信息交流者主要体现为信息提供和信息寻求。弹幕用户在电影弹幕中建构虚拟身份时,展现出积极的创作力和参与度。

A study of Bilibili users’virtual identity through bullet-screen comments of Harry Potter and the Sorcerer’s Stone identifies four identity types,each distinguished with unique discursive practices of its own.Among them,the creator identity has the largest share and the role-playing identity takes the second,followed by the attitude expresser identity and the information communicator identity.Basically,creator identities are most frequently constructed through creative interpretation,role-playing identities realized through self imagination,school greetings and magic spells,attitude expressers realized through expression of affection as well as some dissent,and information communicators constructed through information offering and seeking.This shows Bilibili users’active creativity and participation in constructing virtual identities in movie bullet-screen comments.