利益相关者视域下社区社会组织品牌意识强化策略研究

Research on Enhancing Brand Awareness of Community Social Organizations from the Perspective of Stakeholders

为促进社区社会组织的有效运营和高质量发展,本文将利益相关者理论和品牌建设意识引入社区社会组织管理进行理论探究。在深入研究社区社会组织品牌意识建设的实践困境和现实意义的基础上,根据不同类型社区社会组织的利益相关者的主要组成和需求,从挖掘品牌核心价值、突出品牌识别系统、关注品牌信息可及力、形成正面口碑传播等方面提出了强化社区社会组织品牌意识的具体措施,从而为社区社会组织品牌意识强化绘制了潜在的路径。

In order to enhance the effective operation and ensure the high-quality development of community social organizations,this paper explores the integration of stakeholder theory and brand building consciousness into their management.By conducting an in-depth analysis of the practical challenges and significance associated with constructing brand awareness for community social organizations,specific measures are proposed in this study to strengthen their brand awareness.These measures include exploring the core value of the brand,emphasizing the establishment of a strong brand identity system,ensuring easy access to brand information,and fostering positive word-of-mouth communication.This research aims to provide a potential pathway for enhancing the brand awareness of community social organizations.