祖籍国社交媒体使用何以重塑自我——对来华华裔新生代身份协商的考察

Social Media and Reconstruction of Overseas Chinese Identity:A Case Study of the Z Generation Canadian Chinese

论文以加拿大华裔青年在中国创建的抖音帐号“hellowmatthew”为研究案例,聚焦来华华裔青年在祖籍国社交媒体中的视频互动并对互动文本进行归纳分析,探索这一媒介使用行为如何介入华裔新生代的身份协商过程,影响其身份认同。研究发现,互动内容一方面直接参与华裔青年的身份协商过程,另一方面对其身份协商产生间接影响。具体来说,视频受众通过评论表达了对华裔青年身份的积极承认,增强其身份安全感感知,丰富其身份认知。互动所体现的正向反馈又延长了华裔青年的留华时间,为其具身参与中国社会,化解文化冲突创造机会,有助于华裔青年形成对中国身份的积极承认,形塑身份认同。

The research analyzes the content of a TikTok account“hellomatthew”created by a Canadian Chinese youth in China,and its reception among Chinese audience.In general,the Chinese audience has responded to“hellomatthew”positively by recognizing its creator’s Chinese identity,which helps reduce an overseas Chinese youth’s identity crisis and also enriches his understanding of being Chinese.This has led the person’s extended stay in China,participating in the local society.In the field of Gen Z studies,this case study provides a good reference on how Chinese social media such as TikTok may contribute to identity negotiation and reconstruction amongst overseas Chinese youth.