基于SWOT分析医疗旅游业对海南经济发展的影响研究

SWOT Analysis-Based Research on Impact of Medical Tourism Industry on Hainan's Economic Development

自我国实施多元化融合发展经济战略以来,医疗旅游在各地竞相发展,并成为新的消费热点。博鳌乐城医疗旅游先行区的建设为海南省发展医疗旅游奠定了基础,且海南省天然医疗资源丰富,还有乡村振兴、自贸港建设等一系列红利加持。本文通过对海南医疗旅游的发展现状进行SWOT全面分析,结合海南特色与优势,从政府与企业的视角,探讨海南发展医疗旅游的经验启示以及策略,以期致力于海南医疗旅游的发展大有可为。

Since China implemented its diversified and integrated economic development strategy,medical tourism has rapidly developed in various regions and has become a new consumer trend.The construction of Boao Lecheng Medical Tourism Pilot Zone has laid a foundation for the development of medical tourism in Hainan Province.Moreover,the province is rich in natural medical resources,as well as a series of dividends such as rural revitalization and free trade port construction.Through the SWOT comprehensive analysis of the development status of medical tourism in Hainan,the paper takes into account the characteristics and advantages of the province,and explores the inspiring experience and strategy of the development of medical tourism in Hainan from the perspective of the government and enterprises,in order to contribute to the prosperity of its medical tourism.