如何引领卓越人才成长?——“双一流”大学毕业典礼校长致辞的内容分析

How to Lead the Growth of Outstanding Talents?——The Content Analysis of President s Speech at the Graduation Ceremony of“Double First-Class”Universities

校长致辞既是传承大学精神的重要载体,又是引领卓越人才成长的关键旗帜。选取38所“双一流”大学本科生毕业典礼校长致辞文本,运用内容分析法研究发现:校长致辞具有篇幅简短凝练、彰显以生为本情怀的特点,并且内容丰富全面,具有指引学生成长方向的作用。但也存在诸多缺撼:同盟话语尚未形成,情感共鸣有待加深;致辞结构基本雷同,个性特征普遍缺失;致辞内容略显空泛,育人效果亟待提升。针对上述缺憾,以引领卓越人才成长为目标,提出如下建议:寻求话语平衡,重塑以生为本教育理念;营造民主氛围,努力塑造学生卓越品质;彰显个性特征,不断提升致辞育人效果。

Graduation speech is not only an important carrier for spreading university culture and inheriting university spirit,but also a key banner for leading the growth of outstanding talents.Selecting the texts of the presidents speeches at the undergraduate graduation ceremonies of 38“double first-class”universities and using the content analysis method,it is found that the presidents speeches are short and concise,showing student-oriented feelings;and the content is rich and comprehensive,guiding the direction of students growth and so on.However,the alliance discourse has not yet been formed,and the emotional resonance needs to be deepened;the structure of the speeches is basically the same,and the personalities of the presidents are generally missing;and the content of the speech is slightly vague,the effect of educating is in need of enhancement,etc.In response to the above shortcomings,with the goal of leading the growth of outstanding talents,some suggestions are put forward,such as seeking a balance of discourse and reshaping the concept of student-oriented education;creating a democratic atmosphere and striving to shape outstanding qualities of students;highlighting the characteristics of individuality and striving to improve the effect of speech in educating people.