海外华人视频博主的跨文化饮食交际——基于B站短视频的文本分析

Cross-cultural food communication of overseas Chinese vloggers:a text analysis based on Bilibili short videos

海外华人视频博主通过跨文化饮食交际活动,积极主动将中国饮食方式推介于全球各地,扩展人类文化传播活动的广度。视频博主利用媒介特性,采用“融合策略”以适应多元文化之间的差异,从而揭示了饮食活动融合与共享机制的价值远大于饮食的字面意义。借助饮食活动,他们既呈现在地空间的独特感受,也多样化地传播中国文化。作为一种特殊的联系方式和表达风格,活色生香的中国饮食文化在网络视频上的传播,超越了时间与空间的限制,成为全球网民随时可以观赏、模仿的愉快生活方式,也成为促进新创意作品产生的参照性存在。

Through engaging in cross-culture food communication activities,overseas Chinese vloggers actively promote Chinese culinary traditions globally,expand the breadth of cultural communication.These vloggers leverage media characteristics,adopt an “integration strategy” to adapt to the differences between diverse cultures.This reveals that the value of integrating and sharing through food activities far exceeds the literal meaning of eating.Through food activities,they not only present unique experiences in local space,but also employ diverse methods to disseminate Chinese culture.As a unique mode of interaction and expression,the spread of vivid Chinese culinary culture on online videos transcends spatial and temporal limitation,offering a delightful lifestyle for global netizens to watch and emulate at any time and serving as a reference for inspiring new creative works.