平台经济治理:政府监管与平台企业经营的行为策略优化

Platform Economy Governance:Optimizing Government Regulation and Platform Enterprise Operations

平台经济中垄断等行为是公平竞争和创新发展的主要障碍。由垄断衍生出信息价值扭曲,市场竞争失序等问题成为平台经济治理的当务之急。本文构建了一个具有多参数的演化博弈模型,采用MATLAB对政府监管与平台企业的行为策略进行仿真分析。研究结果表明:主体意愿、社会公共效益、平台企业收益、政府监管成本是影响博弈双方行为策略的重要因素。根据研究结论,主要从政府监管视角,提出制约平台企业垄断经营收益,提高企业规制行为收益,降低政府监管成本等具体对策建议。

Monopoly behavior in the platform economy is a major obstacle to fair competition and innovative development,leading to issues such as distortion of information value and market competition disorder derived from monopolies.Governance of the platform economy has become an urgent task.This article constructs an evolutionary game model with multiple parameters and uses MATLAB to simulate and analyze the behavior strategies of government regulation and platform enterprises.The research results show that the will of the subjects,social public benefits,platform enterprise profits,and government regulatory costs are important factors influencing the behavior strategies of both sides in the game.Based on the research conclusions,specific policy suggestions are proposed mainly from the perspective of government regulation,such as restricting the monopoly profits of platform enterprises,increasing the benefits of regulatory behaviors by companies,and reducing government regulatory costs.