中国奥运冠军身份建构的隐喻模式研究——以《人民日报》(1984-2022)媒体报道为例

Study on the Metaphor Mode of the Identity Construction of Chinese Olympic Champion-Take the People's Daily(1984-2022)as an Example

运用Charteris-Black提出的三维批评隐喻分析框架对1984-2022年《人民日报》156篇中国奥运冠军相关报道进行话语分析,揭示奥运冠军身份建构的隐喻模式。研究发现,报道运用结构隐喻、本体隐喻和方位隐喻3种隐喻类型及其21种子类型建构了奥运冠军的多重性身份,其中,运用战争和人体隐喻建构为国争光的英雄、旅程隐喻建构中华体育精神的践行者、动物和自然隐喻建构体育文化的传播者、文化隐喻建构中国体育事业的传承者、实体和容器隐喻建构健康生活的追求者,宣传党和国家的体育主张、传播社会主义核心价值观、塑造中国国家形象和构建人类命运共同体是隐喻模式形成的社会动因。新时代新征程背景下提出奥运冠军身份建构的优化策略:在文本层面丰富中国奥运冠军报道的语言手段,在话语层面创新中国奥运冠军话语和叙事体系,在社会层面打造中国奥运冠军品牌价值链。

This paper uses the three-dimensional critical metaphor analysis framework proposed by Charteris-Black to analyze 156 reports on Chinese Olympic champions in People's Daily in 1984-2022 to reveal the metaphorical model of the identity construction of Olympic champions.Studies found that the report using structure metaphor,ontology metaphor and bearing metaphor three kinds of metaphor type and 21 seed type to construct the Olympic champion multiple identity,which using war and human metaphor construction metaphor construction for the hero,the journey of Chinese sports spirit practitioners,animal and natural metaphor construction of sports culture,cultural metaphor construction of Chinese sports heritage,entity and container metaphor construct healthy life suitors of identity.The publicity of the sports propositions of the Party and the country,the dissemination of socialist core values,the shaping of China’s national image and the building of a community with a shared future for mankind are the social drivers for the formation of the metaphorical model.Under the background of the new era and new journey,the optimization strategy of the identity construction of Olympic champions is proposed:to enrich the language means of reporting Chinese Olympic champions at the text level,innovate the discourse and narrative system of Chinese Olympic champions at the discourse level,and build the value chain of Chinese Olympic champion brand at the social level.