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VR技术在“北疆文化”宣传中的应用探究

Exploration of the Application of VR Technology in the Promotion of "Northern Frontier Culture"
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摘要 “北疆文化”具有丰富的内涵,在融合多元因素、继承和发展统一的中华优秀传统文化的基础上形成,对于新时代铸牢中华民族共同体意识价值重大。当下“北疆文化”的宣传已经取得一定的效果,但其宣传多运用文字、图片等较为传统的素材及方式,因此其传播力和感染力在深度和广度上都有进一步提升的空间,这也为当下探索利用VR技术辅助“北疆文化”的文化宣传提供了可能。新形势下,内蒙古致力于从内容和形式上创新文化宣传方式,从VR技术在“北疆文化”宣传中的优势入手,进而探究VR技术在“北疆文化”宣传中的应用路径,提升宣传内容的趣味性,增强受众的沉浸度和交互性,以期在更大范围提升和改善“北疆文化”的影响力和宣传效果。 "Northern Frontier Culture"possesses rich connotations,formed through the integration of diverse elements and the inheritance and development of the unified excellent traditional Chinese culture,and holds significant value for strengthening the sense of community for the Chinese nation in the new era.Currently,the promotion of"Northern Frontier Culture"has achieved certain results,but it predominantly relies on traditional materials and methods such as text and images.Consequently,there is room for improvement in its depth and breadth of dissemination and appeal.This situation provides an opportunity to explore the use of VR technology to assist in the cultural promotion of"Northern Frontier Culture."In the new context,Inner Mongolia is committed to innovating cultural promotion methods in both content and form.The promotion of"Northern Frontier Culture"should begin by leveraging the advantages of VR technology,and then explore the application paths of VR technology in the promotion of"Northern Frontier Culture"to enhance audience interest,immersion,and interactivity,aiming to expand and improve the influence and promotional effects of"Northern Frontier Culture"on a larger scale.
作者 宋博文 SONG Bo-wen(School of Marxism,Inner Mongolia University,Hohhot,Inner Mongolia 010000)
出处 《集宁师范学院学报》 2024年第4期39-45,共7页 Journal of Jining Normal University
基金 内蒙古大学马克思主义中国化与民族发展研究中心一般项目“党史发展新契机--内蒙古革命历史档案整理与利用”(项目编号:2016B001)研究成果。
关键词 VR技术 北疆文化 文化宣传 数字传播 VR technology northern frontier culture cultural promotion digital communication
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