生成式人工智能背景下体育产业高质量发展面临的挑战及其应对

The Impact,Challenges and Countermeasures of Generative Artificial Intelligence on the Development of Sports Industry

运用文献资料法等研究方法,探讨生成式人工智能对体育产业发展的影响,并提出应对策略。生成式人工智能对体育产业发展的影响主要包括提升体育产业全要素生产率、促进体育企业数字化转型、驱动体育产业转型升级以及优化体育产业劳动力供给结构等。其带来的挑战主要包括体育产业与生成式人工智能融合发展的创新模式亟待探索、“技术—经济”场景有待丰富、产出弹性与替代弹性尚待验证、体育产业劳动力的数字素养仍待提高等方面。策略主要包括加快培育体育产业各业态与生成式人工智能融合发展的模式、不断丰富体育企业应用生成式人工智能的“技术—经济”场景、持续检验体育产业各业态应用生成式人工智能的产出弹性与替代弹性、不断提高体育产业劳动力的数字素养与应用能力等。

This paper discusses the impact and challenge of generative artificial intelligence on the development of sports industry by using literature and other methods,and puts forward countermeasures.The impact of generative artificial intelligence on the development of the sports industry mainly includes improving the total factor productivity of the sports industry,promoting the digital transformation of sports enterprises,driving the transformation and upgrading of the sports industry,and optimizing the labor supply structure of the sports industry.The challenges of generative artificial intelligence to the development of the sports industry mainly include the innovation mode of the integrated development of the sports industry and generative artificial intelligence to be explored,the“technology-economy”scenario of the application of generative artificial intelligence in sports enterprises to be enriched,the elasticity of output and substitution after the application of generative artificial intelligence in the sports industry to be verified,and the application of labor force in the sports industry to cope with generative artificial intelligence Iterative digital literacy to be improved.The strategies of the sports industry to cope with the development of generative AI mainly include accelerating the cultivation of the mode of integrated development of various formats of the sports industry and generative AI,continuously enriching the“technology-economic”scenario of the application of generative AI in sports enterprises,continuously testing the output elasticity and substitution elasticity of the application of generative AI in various formats of the sports industry,and constantly improving the labor force of the sports industry Digital literacy and application ability.