湘赣边区红色文化创意产品的适应性开发与设计

Adaptive Creative and Design of Red Cultural Products in Hunan-Jiangxi Border Region

设计赋能文化传承的背景下,文化创意产品地域文化转译的同质化、传播力的疲软化制约了文化传承。本研究以湘赣边区红色文化创意产品设计为例,提出文化创意产品适应性开发方法,即凸显湘赣边区的红色文化,精准文化转译;匹配红色旅游群体的差异化需求,提升文化传播力。首先,以大学生群体为研究对象,依据用户消费类别偏好量表和产品需求特征量表探测用户需求。然后,解析湘赣边区红色文化基因,指导产品设计实践。最后,从设计层、功能层、文化层对设计产品展开后期评估,实证文化创意产品适应性开发方法的可行性。研究结果表明,湘赣边区红色文化创意产品的适应性开发方法能够辅助设计师的设计决策。

In the context of design-enabled cultural inheritance,the homogenization of regional cultural translation in cultural creative products and the weakness of communication power constrain cultural inheritance.Taking the design of red cultural creative products in the Hunan-Jiangxi Border Region as an example,this study proposes an adaptive development method for cultural creative products,highlighting the red culture of the Hunan-Jiangxi Border Region and accurate cultural translation,matching the differentiated needs of red tourism groups,and enhancing cultural communication.Firstly,we detect the user needs based on the user consumption category preference scale and the product demand characteristics scale with college students as the research object.Then,the red cultural genes of the Hunan-Jiangxi Border Region are analyzed to guide the practice of product design.Finally,the post-evaluation of the designed products is carried out from the design,functional,and cultural layers to empirically prove the feasibility of the adaptive development method for cultural creative products.The research results indicate that the adaptive development method of red cultural creative products in the Hunan-Jiangxi Border Region can assist designers in their design decisions.