基于叙事设计的红色文化博物馆研学文创产品设计研究

Research on the Design of Research and Creative Products for Red Culture Museums Based on Narrative Design

探索叙事设计在红色文化博物馆研学文创产品中的创新设计路径,设计开发出凝聚红色文化特色的研学文创产品,以实现红色文化的育人价值。以红军长征湘江战役纪念馆为例,将其红色文化资源进行深层次梳理,进而探索出红色文化博物馆研学文创叙事设计流程,从确立叙事主题、设计叙事情节、选择叙事途径、实现叙事目的四个方面构建叙事模型,并进行红色文化博物馆研学文创产品设计实践。将叙事设计与红色文化博物馆研学文创产品设计相结合,在增强红色文化教育体验、实现红色文化情感共鸣、塑造积极价值观等方面起到推动作用,也促进了红色文化在新时代的传承与弘扬。

This study explores the innovative design pathways of narrative design within research and creative products related to red culture in museums,aiming to develop products that encapsulate the essence of red culture and fulfill its educational values.Taking the Red Army Long March Xiangjiang Battle Memorial as a case study,the study delves deeply into the red cultural resources and formulates a narrative design process for research and creative products in red culture museums.The process involves establishing a narrative theme,designing narrative plots,selecting narrative methods,and achieving narrative purposes.Through this,the study practices the design of research and creative products in red culture museums.Integrating narrative design with the design of research and creative products in red culture museums plays a vital role in enhancing the educational experience of red culture,fostering emotional resonance with red culture,and shaping positive values.It also promotes the inheritance and development of red culture in the new era.