符号学视角下纪录片《守护解放西》对长沙城市形象的建构与传播

The Construction and Dissemination of Changsha City Images in the Documentary "Guardians of Jiefangxi" from the Perspective of Semiotics

《守护解放西》作为新时代警务纪实类节目的创新表达,对塑造和传播长沙城市形象而言是一次成功的破圈之旅。本文以符号学框架探究《守护解放西》出圈的原因,显在层面从人情政府、繁华星城、友好市民、趣味长沙进行多方位符号建构,潜在层面从花字、短镜头、弹幕等方面进行技术性符码建构。通过解析长沙城市形象“自诉”与“自塑”的内在逻辑,以期为城市形象管理者带来新启发,为城市形象的多维呈现提供新路径。

As an innovative expression of police documentary programs in the new era,"Guardians of Jiefangxi" is a successful try to shape and spread the image of Changsha city.This paper explores the reasons why "Guardians of Jiefangxi" won great popularity in the framework of semiotics,carries out multi-dimensional symbol construction from the humane government,bustling Changsha City,friendly citizens and interesting Changsha,and constructs technical symbols from the potential level of flowery characters,short shots and bullet screen.By analysing the internal logic of Changsha's city images,i.e.,"self-reporting" and "self-molding",this paper aims to inspire city image managers and provide new paths for the multi-dimensional presentation of city images.