中华优秀传统文化赋能国潮产品的创新路径研究

Research on the Innovation Path of China-fashion Products Enabled by Chinese Excellent Traditional Culture

以传统文化元素赋能的国潮产品是现代社会中具有重要文化内涵和市场潜力的新型消费品,意味着我国本土潮流产品进入现代化设计领域。通过分析中华优秀传统文化赋能国潮产品的文化价值和审美价值,深入了解中国传统文化在国潮产品中的设计理念,从文化提取、重组文化元素、融合现代元素以及注重情感共鸣四个方面进行创新,探索现代国潮产品设计新思路,从而不断追求文化传承与创新的平衡,找到传统与现代的完美结合点,以创造具有时代感和传统价值的产品。

China-fashion products empowered by traditional cultural elements are new consumer goods with important cultural connotation and market potential in modern society,which means that China's local trend products have entered the field of modern design.By analyzing the cultural value and aesthetic value Chinese excellent traditional culture empowers China-fashion products with,this paper deeply understands the design concept of Chinese traditional culture in Chinafashion products.It aims to innovate from such four aspects as cultural extraction,recombination of cultural elements,integration of modern elements and emotional-resonance focus,and explore new ideas of modern China-fashion product design,so as to constantly pursue the balance of cultural inheritance and innovation,find the perfect combination of tradition and modernity,in order to create products with a sense of contemparaneity and traditional value.