非物质文化遗产发展现状及对策研究——以传统戏曲为例

Research on the Current Status and Countermeasures of Intangible Cultural Heritage A Case Study of Traditional Opera

保护和传承传统戏曲有助于保持非物质文化遗产的多样性和独特性,推动文化的多元发展。本文深入分析了戏曲非物质文化遗产保护与传播的现状和问题,包括:兴趣缺失,观众群体逐渐收缩;技艺衰退,艺术血脉渐断;娱乐多元,戏曲发展受到冲击等。据此,提出基于互联网思维创新线上线下的传播方式、体验经济理念结合文化旅游进行商业开发、基于整合创新方式推动戏曲文化艺术的活态传承等与之对应策略,以进一步适应当代社会需求,激发年轻一代的兴趣,为非遗传承、保护、创新提供一条可行之路。

Protecting and inheriting traditional opera helps to maintain the diversity and uniqueness of intangible cultural heritage and promote the diversified development of culture.This paper deeply analyzes the current situation and problems of the protection and dissemination of intangible cultural heritage of opera,including:a gradual contraction of audience group due to the audience's lack of interest;a gradual loss of artistic blood due to the decline of performers'skills;the opera development under the impact of diversified entertainment.Accordingly,to further adapt to the needs of contemporary society and stimulate the interest of the young generation,corresponding strategies such as innovative online and offline communication mode based on Internet thinking,commercial development based on experience economy concept combined with cultural tourism,and dynamic inheritance of opera culture and art based on integrated innovation are proposed,providing a feasible way for non-genetic inheritance,protection and innovation.