电子商务赋能乡村振兴的影响与提升路径——基于我国31个省份的fsQCA分析

The Impact and Enhancement Path of E-commerce Empowering Rural Revitalization:Based on fsQCA Analysis of 31 Provinces in China

电子商务成为实现数字经济与乡村振兴的重要发展引擎,探究电子商务对乡村振兴的影响与提升路径具有重大的现实意义。以中国31个省级政府作为研究样本,运用模糊集定性比较分析方法(fsQCA),探究电子商务对乡村振兴水平的影响。研究发现:电子商务各条件变量均不是提升乡村振兴水平的必要条件,而是通过组态的方式来提升乡村振兴水平。电子商务提升乡村振兴水平高组态存在4条推动路径,即“组织推动型”“环境推动型”“技术—组织—环境推动型”和“技术—环境推动型”。据此,各地区应当根据自身实际发展情况,因地制宜,从自身所具有的优势和资源禀赋出发,制定符合本地区实际情况的电子商务助推乡村振兴水平提升策略,不断加强基础设施、人力资源、发展规模、政府支持和市场环境各要素之间的协调作用。

E-commerce has emerged as an crucial driver for realizing digital economy and rural revitalization,thus warranting an in-depth exploration of its impact and improvement pathways on rural revitalization.By examining 31 provincial governments in China as a research sample,this study explores the fuzzy set qualitative comparative analysis method(fsQCA)to investigate the impact of e-commerce on rural revitalization.The findings indicate that while all conditional variables of e-commerce are not essential to achieve high level of rural revitalization,their combined configuration plays a pivotal role in enhancing rural development.Specifically,four promotion paths for e-commerce to improve high levels of rural revitalization are identified:"organization promotion","environmental promotion","technology-organization-environment promotion"and"technology-environment promotion".Accordingly,it is imperative for each region to devise an e-commerce promotion strategy tailored to its unique development context,local conditions,advantages and resource endowments.This approach will continuously strengthen the coordination between infrastructure,human resources,development scale,government support and market environment.