九华山风景区旅游线路开发及发展策略研究

Research on the Development and Strategies of Tourist Routes in Jiuhua Moutain Scenic Spots

九华山自然资源丰富,为开发旅游线路提供了坚实的条件,采用实地调查法对九华山旅游线路资源进行实地考察,结合文献资料法,分析了九华山旅游线路资源开发现状,九华山旅游线路资源主要围绕天景、地景、水景、生景进行开发,其中以地景基础上形成的旅游地质景点是九华山主要旅游线路。结果表明:九华山旅游线路单一,缺乏创新,国内游客过于集中,入境游动力不足,影响旅游业进一步发展,针对性提出了开发有文化品位的旅游线路资源,加强智慧旅游建设等建议,以期促进九华山旅游可持续发展。

Jiuhua Mountain has abundant natural resources,providing solid conditions for the development of tourism routes.In this paper,a field investigation method was used to investigate the tourism route resources of Jiuhua Mountain.Combined with the literature review method,the current development status of tourism route resources in Jiuhua Mountain was analyzed.The tourism route resources of Jiuhua Mountain mainly revolve around the development of sky,terrain,water,and ecology.Among them,the geological tourist attractions formed on the basis of terrain are the main tourism routes of Jiuhua Mountain.The results show that the tourism routes in Jiuhua Mountain are single,lack of innovation,crowed domestic tourists,and insufficient inbound tourism motivation,which affects the further development of the tourism industry.Targeted suggestions are proposed to develop tourism route resources with cultural taste,strengthen the construction of smart tourism,and promote the sustainable development of Jiuhua Mountain tourism.