新疆葡萄酒与文化旅游产业融合发展策略研究

Integration development strategy of Xinjiang wine and cultural tourism industry

新疆是我国酿酒葡萄种植和葡萄酒酿造大区,充分发挥新疆独特的自然资源条件及历史文化优势,推动葡萄酒与文化旅游产业融合发展是必然趋势。目前,新疆葡萄酒与文化旅游产业融合发展通过政府政策引领、酒庄开展“葡萄酒+文旅”活动以及借力会展节事等,已经形成一定的基础,但仍然存在较多的制约因素。因此,要进一步挖掘葡萄酒文化,讲好“新疆葡萄酒故事”,不断提升葡萄酒文化旅游运营能力,继续丰富会展节事活动,以推动新疆葡萄酒与文化旅游产业深度融合。

Xinjiang is a large area of wine grape planting and wine brewing in China.It is an inevitable trend to give full play to the natural resource conditions and historical cultural advantages of Xinjiang and promote the integration of wine and cultural tourismindustry.At present,the integration development of Xinjiang wine and cultural tourism industry has formed a certain foundation through government policy guidance,wineries carrying out'wine+cultural tourism'activities and leveraging exhibition festivals.But there are still many constraints.Therefore,it is necessary to further explore the wine culture,tell the'Xinjiang wine story',continuously improve the operation ability of wine culture tourism,enrich the exhibition and festival activities to promote the deep integration of Xinjiang wine and cultural tourismindustry.