新时代提升国际传播能力面临的挑战与应对策略

The Challenges and Strategies for Improving International Communication Abilities in the New Era

在世界多极化、经济全球化、社会信息化、文化多样化的深度演进过程中,我国需大力提升国际传播能力,扩大中华文化影响力,广泛宣介中国主张、中国智慧、中国方案,努力塑造可信、可爱、可敬的中国形象。新时代实现伟大复兴需要增强国家软实力,推动高质量发展需要良好的国际舆论,坚定人民文化自信需要世界普遍尊重,推进全球文明倡议需要文化交流互鉴,重塑国际舆论秩序需要积极主动发声。为了提升我国的国际传播能力,要坚持内容为王,实施“新时代国家形象塑造工程”;坚持守正创新,实施“新时代中国学术产品国际供给计划”;坚持受众意识,实施“新时代中华民族现代文明国际传播行动”;坚持能力建设,构建新时代“大外宣”工作格局。

In the process of the deep evolution of world multi-polarization,the economic globalization,the social informatization and the cultural diversification,China needs to vigorously enhance its international communication abilities,expand the influence of Chinese culture,widely publicize China's ideas,wisdom and programs,and strive to shape a credible,lovely and respectable image of China.To realize the great rejuvenation of the new era,it is necessary to enhance the soft power of the country.Promoting high-quality development requires good international public opinion.Strengthening people's cultural self-confidence requires universal respect in the world.Promoting global civilization initiatives requires cultural exchanges and mutual learning.Reshaping the order of international public opinion requires active voice.In order to improve China's international communication abilities,we must adhere to the content as the key points and implement the"National Image Building Project in the New Era";adhere to the principle of innovation and implement the"International Supply Plan for Chinese Academic Products in the New Era";adhere to the audience awareness and implement the"International Communication Action of Modern Chinese Civilization in the New Era";adhere to capacity building and build a"big foreign publicity"work pattern in the new era.