媒体型智库舆论引导力建设的模式——基于扎根理论的多个案研究

The Model of Public Opinion Guidance Construction in Media Think Tanks:A Multiple Case Study Based on Rooted Theory

[目的/意义]研究媒体型智库舆论引导力建设模式,有助于丰富媒体型智库舆论引导力相关学理体系,探明其内涵和逻辑、重心和特点,为提升媒体型智库舆论引导效能指明方向。[方法/过程]本文在广泛阅读国内相关文献的基础上,基于扎根理论进行多个案分析,通过确立研究对象、收集资料、问题与假设、分析与指导和形成结论五个过程,提出并完善了媒体型智库舆论引导力建设模式,讨论了媒体型智库舆论引导力建设路径。[结果/结论]目前媒体型智库舆论引导力建设模式有主导型模式、赋能型模式和拓展型模式,可以从主体、对象、内容、渠道和效果五个层面提升媒体型智库舆论引导力。

[Purpose/Significance]This paper examines the construction model of public opinion guidance power of media-type think tanks.Its aim is to enrich the theoretical system related to the public opinion guidance power of these think tanks,elucidate their connotation,logic,focus,and characteristics,and ultimately provide direction for improving the public opinion guidance efficiency of media-type think tanks.[Method/Process]On the basis of extensive reading of relevant domestic literature,this paper analyzes and refines the model of media think tanks’public opinion guidance from five aspects:establishing research objects,collecting data,problems and assumptions,analysis and guidance,and forming conclusions.Based on Grounded theory,it conducts multi case analysis,and summarizes the path of media think tanks’public opinion guidance.[Result/Conclusion]The results reveal three primary models for constructing public opinion guidance power in media-type think tanks:the dominant,empowering and expanding models.The public opinion guidance of media based think tanks can be enhanced from five levels of subject,object,content,channel and effect.