人工智能技术在电力营销数智化服务场景中的应用

Application of Artificial Intelligence Technology in Digital and Intelligent Service Scenario of Electric Power Marketing

本文立足人工智能的基本概念,总结和分析了营销数智化服务的现状和遇到的困难。针对电力营销数智化服务的现状与挑战,探讨了人工智能技术在电力营销数智化服务中的应用策略,包括智能营销推荐系统的搭建、客户画像的实时构建、智能客服和营销策略的自动化调整等多项功能应用。实践证明,有效运用这些人工智能技术,可以提升客户满意度和体验感、优化资源配置,提高营销业务效率、降低企业运营成本。

Based on the basic concept of artificial intelligence,this paper summarizes and analyzes the current situation and difficulties encountered in marketing digital and intelligent services.In view of the current situation and challenges of digital and intelligent service of electric power marketing,the application strategy of artificial intelligence technology in digital and intelligent service of electric power marketing is discussed,including the construction of intelligent marketing recommendation system,the real-time construction of customer portrait,the intelligent customer service and the automatic adjustment of marketing strategy.Practice has proved that the effective use of these artificial intelligence technologies can improve customer satisfaction and experience,optimize resource allocation,improve marketing business efficiency,and reduce enterprise operating costs.