参与式文化生产与审美:“技术媒介”赋能下粤剧数字化研究

Participatory Culture Production and Aesthetics:Research on the Digitalization of Cantonese Opera under“Technology-media”Empowerment

“技术媒介”赋能视角下,受众从被动接受创作者的审美输入转向主动参与粤剧数字化的生产与审美,但“技术媒介”场域如何作用于受众主动参与“内容生产”与“艺术审美”尚不明确。鉴于此,对受众自觉介入粤剧数字化的内容生产,即受众直接参与内容生产与间接参与专业内容生产,以及受众自主参与粤剧数字化的艺术审美——受众自发涉足艺术审美的观看模式、有效反馈和网络文化社群三种新模式的表征与特点进行剖析,从而发现粤剧数字化的生产层面存在技术侵蚀粤剧艺术本真、海量创作与用户供需错配、流量红利冲击边缘传承人问题,审美层面则呈现受众屏蔽粤剧文化精髓、陷入“审美茧房”,稀释原文本等挑战。鉴于此,提出面向受众的粤剧数字化参与式生产与审美协同的传承路径,即创作主体应坚守粤剧人文精神内涵与内容创新发展原则指导数字化内容生产,审美主体要用科学审慎的态度与开放革新的思维优化粤剧数字化的内容创作生态。

From the perspective of“technology-media”empowerment,audiences have shifted from passively accepting aesthetic input from creators to actively participating in the digital production and aesthetic appreciation of Cantonese opera.However,it remains unclear how the“technology-media”field will affect the“content production”and“artistic aesthetic”that audiences actively participate in.In view of this,the audience's conscious participation in the digital content production of Cantonese opera,that is,the audience directly involved in content production and indirect participation in the production of professional content,and the audience's active participation in the artistic aesthetics of the digitalization of Cantonese opera-the representation and characteristics of three new modes of audience's spontaneous participation in artistic aesthetics,effective feedback and network cultural community are analyzed,from which it is found that on the production level of Cantonese opera,there are problems such as technology eroding the artistic authenticity of Cantonese opera,mismatch between massive creation and user'supply and demand,and impact of flow dividend on marginal inheritors,and on the aesthetic level of Cantonese opera,it presents the challenge of audiences shielding the essence of Cantonese opera culture,falling into the“aesthetic cocoon room”and diluting the original text.In view of this,the inheritance path of Participatory production and aesthetic collaboration on the digitalization of Cantonese opera for audiences is proposed:creative subjects should adhere to the principle of humanistic spirit connotation and content innovation development of Cantonese opera to guide digital content production,and aesthetic subjects should treat the ecological content creation of Cantonese opera with a scientific and prudent attitude and open and innovative thinking.