粉丝经济的商业模式、文化反思及其良性发展

The Business Model,Cultural Reflection and Healthy Development of Fan Economy

粉丝经济伴随着我国文化娱乐产业的兴起而快速崛起。当下比较常见的粉丝经济模式有:文娱产品、数据流量、明星代言直播、潮牌与周边。粉丝经济本质上是一种情感经济,有着非理性的特征,尤其在市场与资本的运营下,直接或间接地影响娱乐产业良性发展,造成行业内恶性竞争,破坏文化娱乐产业发展环境。规约、引导粉丝经济的良性发展不仅可以提升粉丝群体的审美,着力培育和践行社会主义核心价值观,也可以推动我国文化娱乐产业高质量发展,促进其健康有序发展。

With the rise of culture and entertainment industry,fan economy is rising rapidly.At present,the more common fan economic model is:Entertainment products,data flow,star endorsement live,brand and the surrounding.Fan economy is a kind of emotional economy in nature,which has irrational characteristics,especially under the operation of market and capital,directly or indirectly affects the healthy development of entertainment industry,causing vicious competition in the industry,destroy the environment for the development of cultural and entertainment industries.To regulate and guide the healthy development of the fan economy can not only promote the aesthetic and value shaping of the fan group,but also create a good development environment for the development of our cultural and entertainment industry,promote their healthy and orderly development.