人格、创业风险感知、创业社会资本与大学生创业意愿的关系研究

Study on the relationship of personality,social capital and risk perception to college students’entrepreneurial intention

使用问卷调查方法考察了大学生人格、创业风险感知、创业社会资本与创业意愿的关系。实证研究发现,大学生父母职业、学历对大学生创业风险感知、创业外部社会资本及创业意愿有重要影响;大学生家庭所在地和家庭收入对大学生创业外部社会资本、创业风险感知以及创业意愿有交互影响;外向性人格、创业外部社会资本对大学生创业意愿有显著正向影响;外向性人格分别通过创业风险感知、创业外部社会资本间接影响大学生创业意愿。在此基础上,对大学生创业实践提出建议,即高校对于外向性大学生应该提供更加个性化的创业服务和培训,应更多关注来自县城、乡镇、乡村的低收入、低学历家庭大学生,增强其对创业活动的了解。

This research explored the relationship of college students’personality,entrepreneur risk perception,entrepreneur social capital to entrepreneur intention by questionnaire.The results showed that parents’occupation,education background had significant effect on entrepreneur intention.Family income played mediational role between social capital,risk perception and entrepreneur intention.Extroversion personality and social capital had positive effect on college students’entrepreneur intention and risk perception had negative effect on entrepreneur intention.Extroversion influenced entrepreneur intention through risk perception and social capital respectively.On this basis,suggestions should be put forward for the entrepreneurial practice of college students,that is,colleges and universities should provide more personalized entrepreneurial services and training for extroverted college students,and pay more attention to low-income and low-education college students from counties,towns and villages to enhance their understanding of entrepreneurial activities.