双碳目标驱动体育用品制造业数字化战略变革:动力机制、现实瓶颈及纾解之策

Digital Strategy Transformation in the Sports Goods Manufacturing Industry Driven by Dual Carbon Targets:Driving Mechanisms,Realistic Challenges,and Solutions

加快推动体育用品制造业数字化战略变革是实现双碳战略目标的重要举措。运用文献资料等方法,研讨双碳目标驱动体育用品制造业数字化战略变革的动力机制、现实瓶颈及纾解之策。研究认为:推拉动力机制、内生外在动力机制、状态表现机制,主体响应机制形成数字化战略变革的动力机制,基于财政体制壁垒固化,财政政策体系不健全;绿色低碳发展理念不牢固,绿色生产消费法治体系不完善;碳数据管理平台缺位,碳市场交易体系不成熟;数字化复合型人才储备不足,数字技术创新能力薄弱瓶颈,提出推进财政体制改革,完善财政保障政策体系;树立绿色低碳理念,完善绿色生产消费法制体系;完善碳数据管理平台,健全碳市场、碳定价机制;培育复合型数字化人才,增强绿色低碳技术创新能力的纾解之策。

Accelerating the digital strategy transformation in the sports goods manufacturing industry is a crucial measure to achieve dual carbon targets.Using methods such as literature review,this study explores the dynamic mechanisms,realistic bottlenecks,and solutions for the digital strategy transformation driven by dual carbon targets in the sports goods manufacturing industry.The research suggests that the driving mechanisms for digital strategy transformation consist of the push-pull dynamics,endogenous and external driving forces,state performance mechanisms,and main response mechanisms.The main challenges identified include rigid fiscal barriers,an incomplete fiscal policy system,weak green and low-carbon development concepts,an imperfect legal system for green production and consumption,the absence of a carbon data management platform,an immature carbon market trading system,insufficient reserves of composite digital talents,and weak digital technology innovation capabilities.To address these challenges,the study proposes solutions such as promoting fiscal system reform,improving the fiscal security policy system,establishing a green and low-carbon mindset,perfecting the legal system for green production and consumption,enhancing the carbon data management platform,developing the carbon market and carbon pricing mechanisms,cultivating composite digital talents,and strengthening green and low-carbon technology innovation capabilities.