文旅融合背景下蚌埠双墩视觉符号价值研究

Value of Shuangdun Visual Symbols in Bengbu in the Context of Integration of Culture and Tourism

在文旅融合的大背景下,进行文化与旅游产业紧密融合的文旅建设愈发重要。如何寻找有效的文化传播途径,从而带动地方旅游产业的快速发展与知名度提升,已成为热门话题。蚌埠是双墩文化的发祥地,双墩视觉符号在该地区文旅建设和文化软实力提升方面发挥着极为重要的作用。文章从双墩文化的时代价值出发,基于蚌埠双墩视觉符号在城市中的实际应用现状,深入探索双墩视觉符号的文旅价值,同时,就双墩视觉符号与文旅结合的实现路径展开讨论。

In the context of integration of culture and tourism,construction of industries with close integration of culture and tourism is becoming increasingly important.Finding effective ways to disseminate culture to drive rapid development and enhance the visibility of local tourism industries has become a hot topic.As the excavation site of Shuangdun Culture,Bengbu City plays a crucial role in regional cultural tourism development and the enhancement of cultural soft power through the use of Shuangdun visual symbols.Based on the contemporary value and actual application of Shuangdun Culture,the article probes into the cultural value of the visual symbols of Shuangdun Culture,discussing the realization path of the combination of Shuangdun visual symbols with cultural tourism.