社交媒体中职业教育议题的言论表达——基于抖音评论的批判话语分析

Opinion Expression on Vocational Education Issues in Social Media—Critical Discourse Analysis Based on Douyin Comments

检视社交媒体中关于职业教育的话语秩序可见,公众对于职业教育的认知是多元的,既肯定其价值,也带有偏见;既有提高其质量的殷切希望,也有支持其获得认可的内心需求。对职业教育的印象既涉及传统文化的影响,也涉及社会分层的成因,还与认知惯性等心理学因素有关。新的《职业教育法》从立法层面提升了职业教育的认可度,但认知的改观不是一日之功。技术变革的影响日益深远,有必要从传播学角度建构新的职业教育话语体系。

A review of the discourse order on vocational education in social media reveals that the public perception of vocational education is diverse,with both positive and biased comments about the value of vocational education,as well as high hopes for improving its quality and an inner need to support its recognition.The impressions of vocational education touch on the influence of traditional culture and the causes of social stratification,on top of that,it is also accompanied by psychological factors such as cognitive inertia.The newly revised Vocational Education Law has increased the recognition of vocational education at the legislative level,however,a change in perception cannot be achieved in a single day.As a result of the increasingly far-reaching impact of technological change,it is imperative to build a new vocational education discourse system from the perspective of communication studies.