基于KANO模型的耀州窑文创产品情感化设计

Emotional Design of Yaozhou Kiln Cultural and Creative Products Based on KANO Model

目的针对耀州窑缺少承载其文化内涵的文创产品的问题,构建了基于KANO模型的耀州窑文创产品设计流程,明确了用户的情感化需求点,为耀州窑文创产品赋予了情感化内涵,以此指导耀州窑文创产品的情感化设计,进行情感化设计实践。方法首先,根据情感化理论将用户对耀州窑文创产品的需求进行分层归类,基于分层结果编制并收集KANO问卷;其次,运用KANO模型对问卷结果进行筛选与划分,确定情感化需求的属性类别;最后,结合Better-Worse系数分析,构建四分位图,对用户的情感化需求进行重要度排序。结果以键帽系列产品为例对耀州窑文创产品进行情感化设计,并给出具体设计方案,提高用户满意度,促进耀州窑文化传承。结论KANO模型与情感化设计方法适用于耀州窑文创产品设计,明晰了用户对耀州窑文化的情感化需求,不仅在耀州窑文化传承与文创产品的设计研发方面具有文化价值,也为其他文化的传承与文创产品设计提供了可借鉴思路。

Aiming at the problem that Yaozhou Kiln lacks cultural and creative products bearing its cultural connota-tion,the work aims to construct the design process of cultural and creative products in Yaozhou kiln ceramics base on the KANO model,and analyze the emotional needs of users,so as to give emotional connotation to cultural and creative products,guide the emotional design of Yaozhou kiln cultural and creative products and conduct emotional design prac-tice.According to the emotional theory,user needs for cultural and creative products of Yaozhou kiln ceramics were clas-sified by layers,and KANO questionnaires were compiled and collected based on the hierarchical results.The KANO model was used to screen and divide the questionnaire results,determine the attribute categories of emotional needs,and combine the Better-Worse coefficient analysis to build a quarter bitmap to rank the importance of users'emotional needs.With the keycap series products as an example,emotional design was carried out on the cultural and creative products of Yaozhou kiln,and specific design plans were provided to improve user satisfaction and promote the inheritance of Yaozhou kiln culture.The conclusion demonstrates that the KANO model and emotional design method are applicable to the design of Yaozhou kiln cultural and creative products,clarifying the emotional needs of users for Yaozhou kiln culture.They not only have cultural value in the inheritance of Yaozhou kiln culture and the design and development of cultural and creative products,but also provide reference ideas for the inheritance of other cultures and the design of cultural and creativeproducts.