基于KANO-AHP的江苏红色资源在文创产品设计中的应用研究

Application of Jiangsu Red Resources in Cultural and Creative Product Design Based on KANO-AHP

目的研究江苏红色资源在文创产品中的转化路径,提升文创产品中红色资源的传播效率。方法首先,通过文献分析江苏红色资源结构与价值,归纳文创产品设计中存在的问题,以叙事学理论为思路构建研究框架。通过调查问卷、访谈法,研究本能、行为和反思三个层次表述的文创产品设计因素,并构建层次结构模型。其次,利用KANO模型搜集用户意见,依据Better-Worse系数归纳设计因素对应属性;运用AHP方法计算设计因素权重和文创产品应用场景偏好。基于KANO-AHP分析结果完成叙事情节的设计。最后,以京剧《沙家浜》为例,开展文创产品设计实践。结论基于叙事学理论与KANO-AHP模型,以江苏红色资源的文创设计,归纳了红色资源的转化路径,扩展了江苏文创产品表达方式,为弘扬红色精神提供了参考形式。

The work aims to study the transformation path of Jiangsu red resources in cultural and creative products,and improve the dissemination efficiency of red resources in cultural and creative products.Firstly,the structure and value of Jiangsu red resources were analyzed through literature,and the problems existing in the design of cultural and creative products were summarized.Next,the research framework was constructed based on narratology theory.Through ques-tionnaires and interviews,the design factors of cultural and creative products expressed at three levels,namely instinct,behavior and reflection,were studied,and a hierarchical structure model was constructed.Then,KANO model was used to collect users'opinions,and the corresponding attributes of design factors were summarized according to Better-Worse coefficient.AHP method was used to calculate the weight of design factors and the user's preference for the application scenarios of cultural and creative products.Based on the analysis result of KANO-AHP,the narrative plot was designed.Finally,with Shajiabang as an example,the design practice of cultural and creative products was carried out.Based on narratology theory and KANO-AHP model,the transformation path of red resources is summarized and the expression mode of Jiangsu cultural and creative products was expanded by taking the cultural and creative design of Jiangsu red re-sources,providing a reference form for carrying forward the red spirit.