农牧交融符号在巴彦淖尔城市形象中的情感化设计研究

Emotional Design of Agricultural and Animal Husbandry Integration Symbols in Urban Image of Bayannur

目的“开渠拓荒,农牧交融”是内蒙古巴彦淖尔地区独有的地域特色,记录着独特的文化与精神信仰。在全域旅游背景下,巴彦淖尔居民情感偏向具有农牧交融符号的新城市形象设计,为更好满足巴彦淖尔居民和旅游者对新城市形象的情感需求,对巴彦淖尔新城市形象提供新思路。方法借用层次分析法进行量化分析,探寻巴彦淖尔居民对城市形象的核心需求。依据分析结果与巴彦淖尔城市形象现状,对巴彦淖尔的历史背景进行溯源,从农牧交融符号角度补足巴彦淖尔居民的心理寄托。从历史文物中提取农牧交融符号的外延语义和内涵语义,结合形状文法对农牧交融符号的纹样形态、情感寓意进行编码再造。结果通过情感化设计三层次理论确立巴彦淖尔城市形象情感化设计策略,并构建巴彦淖尔城市形象体系。结论用线状空间连接点状空间融入体验性、互动性、文化性、纪念性等,利于巴彦淖尔形成有辨识度,具有情感形象的地方性符号,并形成铸牢中华民族共同体意识。

"Exploitation of canals and integration of agriculture and animal husbandry"is a unique regional feature of Bayannaoer area in Inner Mongolia,which records unique cultural and spiritual beliefs.Under the background of global tourism,Bayannaoer residents'emotions are biased towards the new city image design with the symbol of agriculture and animal husbandry integration.The work aims to provide new ideas for the new city image of Bayannaoer to better meet the emotional needs of Bayannaoer residents and tourists for the new city image.The analytic hierarchy process was used for quantitative analysis to explore the core needs of Bayannur residents for the city's image.Based on the analysis results and the status quo of Bayannaoer's city image,the historical background of Bayannaoer was traced back,and the psycho-logical sustenance of Bayannaoer residents was supplemented from the perspective of farming and animal husbandry in-tegration symbols.The extension semantics and connotation semantics of the farming-pastoral blending symbols were ex-tracted from historical relics,and the pattern form and emotional meaning of the farming-pastoral blending symbols were coded and reconstructed by combining the shape grammar.Through the three-level theory of emotional design,the emo-tional design strategy of Bayannaoer city image was established,and the image system of Bayannaoer city was con-structed.Using linear space to connect point space into experience,interaction,culture,commemoration,etc.,is condu-cive to the formation of local symbols with recognition and emotional image in Bayannaoer,and the formation of a strong sense of community of the Chinese nation.