基于文化基因的杨家埠木版年画文创产品设计

Cultural and Creative Product Design of Yangjiabu Woodblock New Year Paintings Based on Cultural Genes

目的探索杨家埠木版年画的保护与传承,构建杨家埠木版年画文化基因图谱,并进行文化创意产品设计,助力我国非物质文化遗产的现代化转化、助推社会经济和文化创意产业的发展。方法首先,通过文献研究、实地调查等研究手段对杨家埠木版年画资料进行分类、整理、归纳;其次,基于文化基因对杨家埠木版年画进行形态因子、色彩因子、纹样因子及语义因子的再提取并绘制基因图谱。结果生成杨家埠木版年画文化基因的延展IP形象盲盒、日历等文创产品实践案例,印证了文化基因理论指导杨家埠木版年画文创产品设计的可行性。结论文化基因图谱梳理了杨家埠年画的文化要素,有效地指导了杨家埠木版年画的文化创意设计,同时对其他非物质文化遗产传承与发展具有借鉴意义。

The work aims to explore how to protect and pass on Yangjiabu woodblock new year paintings,produce a cultural gene map of Yangjiabu woodblock New Year paintings,design cultural and creative products about Yangjiabu woodblock New Year paintings,help China's intangible cultural heritage to follow the development of the society and promote the development of social economy and cultural and creative industries.Firstly,through literature research,field investigation and other research methods,the data of Yangjiabu woodblock New Year paintings were classified and sum-marized.Secondly,based on cultural genes,morphological factors,color factors,pattern factors and semantic factors of Yangjiabu woodblock New Year paintings were re-extracted and a gene map was drawn.Cultural peripheral products of Yangjiabu woodblock new year paintings such as IP image blind boxes,calendars were generated,which confirmed the feasibility of cultural gene theory to guide the design of cultural and creative products of Yangjiabu woodblock New Year paintings.In conclusion,the cultural gene map sorts out the cultural elements of Yangjiabu New Year paintings,effec-tively guides the cultural and creative design of Yangjiabu woodblock New Year paintings,and provides references for the inheritance and development of other intangible cultural heritage.