设计介入,共创共生响堂村四季活动策划与视觉推广的设计实践

Design Intervention for Co-creation and Symbiosis:Design Practice of Four Seasons Activity Planning and Visual Promotion in Xiangtang Village

目的基于我国乡村振兴战略的发展背景,将智创应用于乡建,通过艺术的介入和参与,重构人与自然、人与人,以及人与乡村的关系,激发乡村的内生动力,探索与构建智创型乡建设计实践路径。方法本研究将乡建主题纳入实践,结合设计思维和艺术理念,深入分析乡村振兴的现状和需求,以及艺术乡建的理论与实践。从身份视角、文化语境、空间场域及视觉媒介四个维度融合智创型乡建进行设计实践,进一步激活新乡建价值,创新乡村特色,成为乡村振兴的新动力。结论响堂村四季活动策划与视觉推广设计实践,深入探索了设计实践中设计艺术与乡建主题的结合方式。将设计介入共创与乡村振兴结合,以文艺赋能乡村振兴的创新之路,提升智创型设计实践对乡建主题的认知和参与度,为乡村振兴提供一种新的思路和方法,丰富了乡村振兴的智创型乡建设计实践路径,促进了艺术乡建与设计实践的创新发展。

Based on the development background of China's rural revitalization strategy,the work aims to apply in-tellectual creativity to rural construction and reconstruct the relationship between man and nature,man and man,and man and countryside through the intervention and participation of art,to stimulate the endogenous power of rural construction and explore and build the practical path of intellectual creative rural construction.The theme of rural construction was incorporated into practice and design thinking was combined with artistic concepts to deeply analyze the current situation and needs of rural revitalization,as well as the theory and practice of artistic rural construction.From the four dimensions of identity perspective,cultural context,space field and visual media,the intellectual creative rural construction was inte-grated into design practice,which further activated the value of new rural construction,innovated rural characteristics,and became a new driving force for rural revitalization.The design practice of four seasons activity planning and visual promotion in Xiangtang Village deeply explores the combination of design art and rural construction theme in design practice.Combining design intervention and co-creation with rural revitalization,literature and art can empower the in-novative path of rural revitalization,enhance the cognition and participation of intellectual creative design practice in the theme of rural construction,provide a new idea and method for rural revitalization,enrich the practice path of intellectual creative rural construction plan for rural revitalization,and promote the innovative development of artistic rural construc-tion and design practice.