数字经济视域下提升清远市农业品牌价值的路径研究

Research on the Value Path of Promoting Qingyuan's Agricultural Brand in the Perspective of Digital Economy

乡村振兴关键在于产业振兴,打造农业品牌能有效带动产业振兴。数字经济的发展为产业振兴提供了契机,也是农业产业发展的现实要求。清远市作为广东省的农业大市,具有“清字号”“国字号”的优质农业产品,在数字经济的支撑下做大做强农业品牌,提升其农产品的价值,对于推进该市乡村经济的持续发展具有重要意义。

The key to rural revitalization lies in industrial revitalization,building agricultural brand can effectively drive industrial revitalization.The development of digital economy provides an opportunity for industrial revitalization,which is the realistic requirement for the development of agricultural industry.Qingyuan,as a big agricultural city in Guangdong province,has a “Clear brand”and a“National brand”of high-quality agricultural products.How can the digital economy support a larger and stronger agricultural brand and enhance the value of agricultural products is of great research significance for the sustainable development of the rural economy in the city.