延安苹果经营主体发展的实践经验

The Path and Practice of Innovation and Development of New Apple Business Entities in Yan’an

截至2022年,延安市新型经营主体2 hm^(2)以上的产业大户5313户、家庭农场9818家、企业141家、合作社2121家,果园面积4.2万hm^(2)。随着供给侧结构性改革和苹果产业高质量发展深入推进,苹果新型经营主体的发展面临覆盖面窄、社会化服务组织建设滞后、销售市场和渠道不稳定、带动能力弱等诸多问题。该文围绕苹果新型经营主体产业发展现状和制约新型经营主体发展的共性问题,结合成功案例,提出苹果新型经营主体发展路径,旨在为延安苹果产业高质量发展献计献策。

By 2022,5313 large industrial households with over 2 hm2 of new business entities in Yan’an City,9818 family farms,141 enterprises and 2121 cooperatives with an orchard area of 42000 hm2 as new business entities in Yan’an City.With the deepening of the supply-side structural reform and the high-quality apple industry,the development of apple’s new business entities faces many problems,such as narrow coverage,lagging social service organization ability,unstable sales markets and channels,and weak driving ability.This paper focuses on the development status of apple’s new business entity industry and the common problems that restrict the development of business entities,combined with successful cases,and puts forward the development path of apple’s business entity,aiming to offer suggestions for the high-quality development of Yan’an apple industry.